The nerds lived with their parents, drove uncool cars, had terrible taste in music and they never, ever got the girl. Mainly because they very much preferred to indulge in some light reading with the Biology textbook or arranging their exercise books according to subject and difficulty and collecting stamps instead of engaging with girls.
However for a brief moment in 1984, nerds got their chance to get even in the popular sitcom Revenge of the Nerds. But pretty soon, they were back at the bottom rung of society, to be laughed at and ridiculed for our viewing pleasure. Until now....
It's official! Geek is the new cool. Well at least on the screen. It seems the nerds and geeks are enjoying some sort of a renaissance in mainstream Hollywood be it cartoon shows, TV sitcoms or summer blockbusters. The nerds are taking the entertainment world by storm and people are loving it.
Remember this dude?Who could forget Jaleel White's portrayal of super geek Steve Urkel in the 90's indie sitcom, Family Matters. White's character spawn a business empire from clothing lines to doll collections all under Urkel's name. The show itself fetched a Daytime Emmy nomination.
Well, there you have it. The geeks of showbiz. So why are geeks and nerds so popular at the moment when they are traditionally objects of scorn in movies? Well, with their intelligence and wit, it’s hard not to be seduced by their charms. And their rise to prominence can also be attributed to the audiences’ increasing apathy with the macho self-aggrandizement of the classic ladies’ man type. As trends go now, funny and clever – never mind weird – gets the attention. And the girl.